Whether your store stands alone or is inside a mall, there is no better time to introduce patrons to your many products. With the holidays approaching, people are out with the intention to buy. Many have people to buy for but no idea what to purchase. This creates an opportunity for you to really show…
The Dangers of Discounting your Products and Services
How to sell your stuff all year without risking its overall value As the holidays and end of the year approach, consumers are deep in discount land. With the advent of Black Friday, retailers have to offer discounts on merchandise in order to stay in the game. Consumers expect to pay less than full price…
Fueling your Business Success with Employees’ Personal Happiness
Success is not the key to happiness. It’s the other way around. The happiest people do the best work and achieve greater success. While companies often focus on what makes people happy in their jobs, though, they aren’t asking what makes people happy in their lives. Shawn Achor, who wrote “The Happiness Advantage,” identifies qualities…
Understanding Generations of your Employees and their Effect on Retail Sales
There is no question that each new generation operates from a different mindset than all others. Economy, environment, and expectation all play roles in how we operate in the world. When it comes to retail, this generation gap is actually stifling premium brand sales. There is a disconnect between the salesperson’s and customer’s approach to…
