Millennials do things differently, and as they start to dominate your sales teams, you need to understand what motivates them. This generation is very different from the two that came before it. They are well fit to navigate today’s world of sales, but only if you nurture them properly. Here are the five best ways…

No matter what business you’re in, gathering email addresses is a smart marketing strategy. Sometimes customers easily fork over their information. If they’re on your website, they may be requesting information or a free download. Other times, people are leery about giving up their email addresses, and for good reason. At tradeshows, department stores, and…

If you Google “Productivity tips,” you won’t be short on results. There are so many articles written about this that you’ll completely ruin your productivity weeding through them for some decent advice. Some articles have some ingenious tips. Others have worthless tips. The better articles have some consistent tips. That is what we want to…

If you really want to captivate your tradeshow attendees, you need to think like your audience. What is in it for them? The more you can do to create an experience for your audience, the more memorable you’ll be. Creating an experience relies on engaging as many senses as possible. While it isn’t feasible to…

More than ever, companies are evaluating, analyzing, and changing their brands.  Consumers have changed, and businesses have to change along with them to keep up. However, company brands don’t hold the only influence over consumers. Personal brands of employees play a huge role in the success of a company. A personal brand is similar to…