How can print keep the attention of a group of people who never knew life without smart phones, texting, and social media? Let’s be honest. Appealing to this Generation Z requires more time and effort than any generation before. You need multiple mediums through which to reach them, and you have to be active on…

Your hospital brand is critical to the success of your organization. Here are 4 reasons you need to monitor your social media monitoring. Hospital branding has come a long way, and with the number of medical facilities out there, competition is fierce. A lot of time, energy, and money go into creating and executing a…

If you’re planning an event, don’t overlook these factors that can inhibit your attendees from getting all they can from you. Conferences, expos, and other events are great ways to connect with potential and current customers. If you leverage an event properly, it can make a big impact on your business. In order to do…

Brand retention is reinforced when you follow these 4 tips to keeping your logo memorable and present. Your logo doesn’t just represent your company. It communicates with your consumers. It is a visual embodiment of your brand that, if you’re lucky, becomes an every day part of your customers’ lives. While some logos are recognizable,…

Successful companies like Apple don’t become successful by chance. They do business differently. Here’s how “People don’t buy what you do; they buy why you do it.” This is a quote from Simon Sinek’s TED Talk “How great leaders inspire action.” His model explains clearly and simply why consumers will flock to buy a product…