Articles

How to sell your stuff all year without risking its overall value As the holidays and end of the year approach, consumers are deep in discount land. With the advent of Black Friday, retailers have to offer discounts on merchandise in order to stay in the game....

Success is not the key to happiness. It’s the other way around. The happiest people do the best work and achieve greater success. While companies often focus on what makes people happy in their jobs, though, they aren’t asking what makes people happy in their lives....

There is no question that each new generation operates from a different mindset than all others. Economy, environment, and expectation all play roles in how we operate in the world. When it comes to retail, this generation gap is actually stifling premium brand sales....

It is quickly becoming that time of year again. Soon people will be swarming your store, spending a ton of money, and generally losing their minds. It’s great for business, but only if you are prepared to handle the demand. You need seasonal employees, and you need...

We’ve been talking about branding a lot lately. A LOT. That’s because the branding game has changed and it’s so important for you to get on board. Let’s assume you’ve already created your brand story and injected your brand personality into everything you do. Now you...

Brand stories are taking over marketing, and it’s making a huge impact on the consumer. In part one, we covered the kinds of elements that should be in your story and how to go about writing it. Now we want to go over what to do with it. Once you have a story, your...

In case you haven’t heard, a list of features and benefits are things of the marketing past. People want to know you. Relate to you. They want to hear your story, and they make choices based on what it is. Brand stories are the way to your market’s wallets, but first...

Anyone who has tried selling a truly useful, quality product has encountered it. You know why a person should buy this amazing thing, but he doesn’t quite get it. You can see that the person you’re talking to is interested in your product, but in the end, she doesn’t...

For many of us, selling a product or service requires face-to-face interaction (even if this is made possible by technology.) Many of us have learned how to word sentences to get people to buy. We can also deliver information in a way that connects with the part of...

Your product has about 7 seconds to make an impression. Packaging is what’s giving people the information that will make them quickly decide whether or not to buy. So how can you optimize the “ad space” covering and protecting your merchandise? We’ve researched what...