As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand
The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is valuable. The downside is that there is a lot of competition. Standing out from other agents who sell the same product is certainly a challenge. That’s why branding is so important for insurance agents.
Branding has undergone many changes over the years. So if you’re looking at building a new brand or revamping an old one, where do you start?
The first thing you should do is define your brand. If you’re not sure how to go about that, start with these questions:
- Who do you serve? Think about the community you’re in. Is it small or big? What stage in life are your clients in, and what are they looking forward to? Are you surrounded by a lot of families? Retirees? Millennials? Think about what these people stand for, how they vote, and what they care about.
- Why do your clients like you? Take what you came up with for the first question and think about the brand you already have – people are already associating you with one. What is it? Is it one you want to keep? In contrast, what complaints do you get about your business? Do you want your brand to showcase a change, or solution to these issues? For example, if your office is located somewhere that is difficult to find or otherwise inconvenient, incorporate your willingness to travel or meet outside regular hours in your brand.
- What story do you want associated with you? Today’s brands are heavily built on stories. People relate to backstories on an emotional level, making them more likely to be loyal. How did you get to where you are? What are your core values and beliefs, and how do they tie in with your service/business?
- What makes you passionate in your job? If you’re having difficulties coming up with your brand story, think about why you love to do what you do.
- What are you an expert on? Establishing yourself as an expert is a smart way to set yourself up to share your brand with more people. Use this to reinforce your brand as you write blogs, submit pieces to publications, and any other way you’re telling your community that you’re the go-to person for insurance questions.
All of these elements not only build your brand, but also differentiate you from your competition. Once you have your brand, share it through your website, social media, and advertising. If you need custom insurance card holders for promotional items, contact Vinyl Art. We have an excellent selection of colors, materials, and capabilities to make your insurance card holders the perfect fit for your brand. Call or email us today: 800-569-1304; sales@vinylart.wpengine.com.
