The Physical Activity Council (PAC) creates an annual “Outdoor Participation Report.’ Its latest issue observes that between 2009 to the present, recreational fishing has remained the second most popular outdoor activity—beaten out only by running and jogging.

The Recreational Boating & Fishing Foundation (did you know such an organization existed?) reports that in 2019 over 50 million Americans went fishing last year, making our country home to one of the largest recreational fishing populations in the world.

Freshwater fishing—the type we do here in Minnesota — is the most popular type of fishing in the country. Those of us who participate do so an average of 16.1 times per person per season. It adds up to an amazing collective 631 million fishing trips. More than half (53 percent) of all participants in a survey by the Foundation said they don’t do it often enough and would like to fish more.


Good fun, and good for you.

Fishing is considered to be a sport by most, meaning you participate. There’s a high enjoyment factor. We love getting out on one of the nearby lakes to take in the natural beauty of Minnesota, and there’s always that rush of adrenaline when you hook a fish.

How often do you come across something that’s just plain enjoyable and turns out to be really good for you, too? That’s the case with fishing. An outing can give you a full body workout, working major muscle groups and building fine motor skills. It’s a low-impact activity that promotes both muscle growth and strength.

In terms of calorie-burn, you’ll consume from 150 to 550 calories per hour. We found this interactive online calculator that can estimate the amount of calories you’ll burn based on the type of fishing you’re doing. Check it out!

Here in Minnesota, our main attention is the legendary walleye, but there’s an amazing variety of fish—including bass, pike, muskie, bluegill, perch, sturgeon, trout, and even river salmon. Can you tell we’re excited to get out there and catch a few?


Staying top of mind with fishermen and fisherwomen

More than 50 million fishermen and fisherwomen in the United States can’t be wrong. Fishing is a way to connect with the environment and reconnect with our health. It’s just plain fun, and the reward for your efforts can be a delicious meal. If you’re a business owner in this industry, we offer ways for you to connect with these people.

Most people don’t laminate their fishing licenses because it has to be replaced annually. Instead, they look for license holders – preferably made of vinyl so they’ll offer protection. Your brand name and logo on a license holder gives you the opportunity to keep your company top of mind throughout the entire fishing season with your target audience of customers. Talk to us about how we can help you make a connection. With more than 40 years of experience, we can advise you on exactly what will work best for the customer base you serve. We might even throw in a couple of fishing tips as well!


We’d love to connect with you!

Contact the Vinyl Art Team at 1-800-569-1304or