- Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.
- Sales people who gave promotional gifts to customers received 22% more referrals than those who didn’t.
- Customers who received promotional products re-ordered up to 18% sooner than those who received coupons.
- The use of a promotional products in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%
Lately, we’ve been doing a lot of research on advertising and marketing strategies. In our world of evolving technology, there is a lot to consider right now. Last week we posted advice on how to attract clients – specifically for insurance agents. One of the most consistent suggestions we found was to use promotional products. With things like viral videos, social media, and good ole’ television, do promo gifts really matter anymore? A wealth of research suggests a resounding “yes.” Brand Recall Promotional Products Association International (PPAI) offers some of the most impressive data on this topic. The PPAI conducted a study on the effectiveness of promotional products when compared to traditional media. One of the most eye-opening statistics it uncovered was how memorable these items are. It found that 94% of participants could remember where they received a promotional product two years ago. This statistic is highlighted in MediaMark Spotlight’s article, “Are Promotional Products Still Important in the Digital Age?” The article calls promo products the sweet spot between Internet marketing and print/TV marketing. It explains: “Print & TV marketing work by surprising audiences reading or watching something they enjoy. Promotional products, conversely, live with customers every day and often present themselves to other potential customers.” It’s easy to see why using promotional products is such a genius way of inducing brand recall. If the product is used often or placed somewhere visible, the subconscious receives many impressions of your business each day. This adds up to hundreds, if not thousands, of impressions every month. Logos, taglines, and other information is etched into our brains every time a promo product is in our sights, even if we aren’t paying attention to it. Favorable Impressions Recall isn’t the only benefit of promo products; first impressions are greatly improved when a promo gift is involved. The PPAI noted that: “More than half of promotional products recipients had a favorable impression of the advertiser, as opposed to 33.2 percent who had seen a print advertisement, 27.7 percent who had watched a TV commercial and 11.9 percent who had seen an online advertisement.” That favorable first impression directly impacts sales figures. Promotion Specialists have several articles that point this out. “Giving promotional gifts help companies boost sales response from customers by as much as 75%” (“How Branded Merchandise used as Promotional Gifts can help Boost Marketing Strategies.”) Compared to sales letters and other marketing strategies, promo gifts have a far better client response rate. Some of the other statistics found on promotion-specialists.com are: