Making a Better Badge

  Few argue the effectiveness of conventions, conferences, and trade shows as a lead generation tool. Both sides step out from the anonymity of a digital presence, and true engagements happen. Those physical encounters will happen again as we emerge from the pandemic and return to gatherings such as these—with a few changes.   There…

What “Back to School” Might Look Like for America

  America has made considerable progress towards protection against COVID-19. The CDC estimates that over 56% of those 12 years and older are now fully vaccinated. One of the most informative sources of information about this is right here in our own backyard—a vaccine tracker created by the Mayo Clinic, which looks at statistics by…

“Made in USA” Means More Than Ever for American Consumers

The nonprofit Reshoring Institute surveyed 500 Americans across the country towards the end of last year. Each was asked a series of questions, including: Did they prefer to buy products labeled “Made in USA,” and would they pay more for these products?   Nearly 70% of the respondents said they prefer American-made products. Slightly more…

Angling for Answers: Why Do We Love Fishing So Much?

The Physical Activity Council (PAC) creates an annual “Outdoor Participation Report.’ Its latest issue observes that between 2009 to the present, recreational fishing has remained the second most popular outdoor activity—beaten out only by running and jogging.   The Recreational Boating & Fishing Foundation (did you know such an organization existed?) reports that in 2019…

The 3-Letter Word That Changes Everything

The what and the how Some things about your company are obvious, such as who you are, what you make, and how it’s created. For example, here at Vinyl Art we specialize in custom design and manufacturing of flexible packaging and retail merchandising products. That’s our what. We create these solutions using state of the…

The WFH Yin and Yang

Key Work from Home Trends Paving the Way The future of work for many of us is not at the office. You’ve just read statistics showing how quickly this has happened. COVID-19 has accelerated the pace, with a growing list of companies announcing that working from home will likely become a long-term business strategy. But…

Finding Gratitude in Unlikely Places

The Upside to Not Being Noticed Bezos. Zuckerberg. Buffet. Musk. Gates. They’re all billionaires – some of the richest people on the planet. We all know who they are and how they made their money. Maybe sometimes we wish we didn’t know as much as we do about them. It’s estimated that there are nearly…

Finding Gratitude in Unlikely Places

Here’s one thing one which we can all agree: Everybody who was asked in 2015 what the end of the century would be like got it wrong. Who would have thought that something a fraction of the width of a human hair could bring the world to a virtual standstill? Annus Horribilis is a Latin…