- Their stores give people freedom. The Apple store feels like adult Playland to a lot of people. Consumers are free to browse and try every display with a sense of fun, and without obligation. Apple is also known for letting people do things you can’t do in other stores. Mark Malkoff from mydamnchannel.com tested the limits of Apple Stores’ loose restrictions. In his Apple Store challenge, on separate visits, he had a pizza delivered, enjoyed a romantic dinner with his wife (which included live music and dancing), and brought a goat into a store. Employees let him do all of these things.
- Their employees are genuine fans of the brand. Everyone who works for Apple is not just knowledgeable, he or she likes the products. They speak from experience when interacting with customers. They are sincere in their recommendations, and they truly want to fit each person with the right product.
As the holiday season winds down, business owners are looking ahead to the new year and with it, opportunities to win the hearts of new and loyal customers alike. We know that marketing has changed drastically over the last few years. Gone are the days of hard facts and cliché gimmicks. Today, people demand the anti-marketing strategy. They demand to be truly cared for, to emotionally connect with a brand. This emotional connection reaches further than the brand story. It is woven in the fibers of every consumer experience with a product. For you to stay competitive, you have to reach people on this level – one that humanizes your company and shows how much your customers mean to you. If you’re not sure how to go about this, don’t try to reinvent the wheel. Let’s look at how some other companies have succeeded and assess whether it can serve as a model for your brand. Focus on building relationships, not selling stuff Of course the objective of your business is to sell your product or service. However, if you prioritize making people’s lives better, they will prioritize your brand. Apple is the perfect example of a company with this focus for a couple of reasons: