There’s a revolution underway in retail, and it’s happening on store shelves. Gone are the days when basic packaging could cut it. In today’s hyper-competitive market, retail-ready packaging is not just an option; it’s a necessity. Let’s dive into what’s driving this packaging evolution.
First Impressions Last
Let’s face it: you don’t get a second chance at a first impression. Recent studies have indicated that 81% of consumers have tried something new solely because the packaging caught their eye. That’s a stat worth paying attention to.
Simple, intuitive design in retail-ready packaging enables consumers to identify the product quickly, speeding up the decision-making process right where it counts — the store shelf. It’s no surprise that 63% of consumers have repurchased a product due to its packaging appearance.
The Economics of Retail-Ready Packaging
Investing in retail-ready packaging isn’t just suitable for capturing consumer attention and efficiency for retailers. With easier shelf replenishment and optimized space usage, these packaging solutions save time and increase turnover.
This isn’t just about eye-catching design and logistics; it’s about sustainability, too. Retail-ready packaging is often easier to recycle and uses minimum material. So, while you’re capturing consumer attention, you’re also contributing to a healthier planet.
The Ripple Effect: Brand Switching and Loyalty
Pay attention because here’s where it gets even more interesting. Studies show that 52% of consumers have switched brands because of new packaging. Retail-ready packaging is more than just a pretty face — it’s essential for retaining consumer loyalty and driving brand switching.
At Vinyl Art, retail-ready packaging isn’t just a service we offer; it’s in our DNA. For over 40 years, we’ve created innovative, affordable, and eye-catching solutions that drive customer engagement and enhance shelf appeal. Customizing has never been easier with our selection of over 5,000 in-house dies. We’ve got you covered whether you need special pockets, fasteners, or unique printing options.
Retail-ready packaging is more than just a trend — it’s a fundamental shift in how products interact with consumers. With the right approach to retail-ready packaging, you’re not just putting your product on a shelf; you’re creating an experience, a statement, and, most importantly, a sale.
Contact us today to learn how we can help your products stand out today!
Contact the Vinyl Art Team at 1-800-569-1304or sales@vinylart.com
