Vinyl Art Case Study – How Vinyl Art Helps a Major Barber Supplies Distributor Keep a Top Selling Product on Display
Sometimes, it’s not the product that has the problem. In fact, the product sells itself. Instead, it’s a matter of keeping the product in front of the eyes of customers so they’ll see it. That was the case with FMS, a major manufacturer of and distributor of barber and beauty supplies.
One of their best-selling supplies is a line of combs, which are manufactured here in the United States. Barbers order them and often distribute the combs as value-added perks to customers. It’s an excellent way to deepen customer relationships and increase retention. Once the barber is finished with a haircut, he or she simply hands the customer a comb exactly like the one used for the cut. Some barbers and beauty shops also sell the combs.
According to current research and statistics, the usage of combs and hair brushes is on the rise. Consumers have grown increasingly health-conscious. They’re learning that regular use of combs and hair brushes helps to eliminate environmental impurities which accumulate on hair follicles. Combing and brushing also helps stimulate blood capillaries that are involved in transporting oxygen and nutrients to the root, stem, and bulb of hair. Better hair and scalp health mean more customers for barbers.
This distributor was searching for a way to move those combs out of a standing container and into a position where they would be constantly viewable – both by the barbers, and by their customers.
“We’ve created countless point-of-purchase solutions for our clients in the 40 years that Vinyl Art has been around,” says Vice President Tim Hitchings. “One of our specialties is flat display packaging using vinyl and acrylic heat-sealing.”
The barber and beauty supply company sent Vinyl Art samples of their most popular comb. The compact size makes it ideal for men to tuck away in a back pocket, or for women to store in even the smallest of purses.
