There are still many Hunting and Fishing Expos scheduled across the country for 2014, and they attract quite the draw. In recent years, we’ve seen companies who curbed their attendance at trade shows return to exhibiting. Why? Trade shows, expos, and conventions have a high ROI. Jeff Kear wrote in “Strategies: Marketing to maximize your…

To stay ahead in this game, colleges have to incorporate technology into their recruitment strategies. Students want to follow company pages, take virtual tours, and accomplish as much as possible online. Then again, recruiters also need to send prospective students away with something. Whether it’s from a college fair, high school presentation, or campus tour,…

Any business today knows the importance of an online presence. At the very least, a company needs a website, and even that is not enough to attract business these days. When it comes to giving a presentation, a PowerPoint is the most bare bones expectation. Between that and online information, people are compelled to think…

When people shop for equipment like washing machines, refrigerators, lawn mowers, and other major purchases, quality is one of their main priorities. Who wants to spend hundreds or thousands of dollars on something that is going to stop working in a couple of years? Manufacturers of these big-ticket items do everything they can to convey…