Prepare for the Holiday Season

After two years of pandemic-plagued holiday seasons, the 2022 holiday sales outlook is solid, especially for brick-and-motor locations, according to recent research by Insider Intelligence; but retailers will need to adapt to changes in how consumers shop.   First, holiday shopping is starting earlier than ever. Black Friday promotions announced in October were not uncommon…

Fishing Becomes a Booming Business

Fishing brought families, friends, and communities together in unprecedented numbers amid the first waves of the coronavirus pandemic. With so many events canceled or closed, fishing became an ideal social distancing endeavor, a relaxing and rejuvenating activity to be enjoyed alone, with immediate family members, or within a small group.   According to the Outdoor…

Custom Solutions Are The New Normal

We’re There, Even If You Don’t See Us For more than 40 years, Vinyl Art has been creating custom vinyl and polypropylene packaging solutions in Minnesota.   In fact, you’ve probably seen our work and not even known it. That’s because our items are everywhere — in schools and healthcare facilities. They’re also used by…

Opportunities Abound

Even as individuals return to everyday activities, the pandemic is not quite behind us.   Many employees are required to show proof of vaccination to work at their offices. In some metro areas, you may be required to show your proof of vaccination to dine at a restaurant, work out at a gym, or visit…

Working Around What We Can’t Predict

Remember the ship that got caught in the Suez Canal? Up to 50 ships carrying goods ranging from animals or oil to automobiles or consumer goods pass through the canal daily.   Ever Given got stuck for six days before salvage crews freed it. It’s one of the largest container ships ever built, and it…

Lessons on Thankfulness from COVID

  The conversation is different this year. In 2020, experts were telling us to skip Thanksgiving family gatherings. Currently, medical leaders are stressing the importance of vaccination for all eligible people. If everyone in your group of Thanksgiving family or friends is fully vaccinated, you can enjoy a somewhat normal gathering.    Somewhat normal. Here’s…

Who could have imagined cargo ship traffic jams?

All the Way From China   “Hey there! It’s nice to hear from you again.”   We’ve had a growing number of conversations in this vein lately. They’re from previous customers who are reaching out for help. They found cheaper pricing for their flexible packaging or merchandising products from overseas manufacturers.   We’ll be honest:…

Making a Better Badge

  Few argue the effectiveness of conventions, conferences, and trade shows as a lead generation tool. Both sides step out from the anonymity of a digital presence, and true engagements happen. Those physical encounters will happen again as we emerge from the pandemic and return to gatherings such as these—with a few changes.   There…

What “Back to School” Might Look Like for America

  America has made considerable progress towards protection against COVID-19. The CDC estimates that over 56% of those 12 years and older are now fully vaccinated. One of the most informative sources of information about this is right here in our own backyard—a vaccine tracker created by the Mayo Clinic, which looks at statistics by…