It is quickly becoming that time of year again. Soon people will be swarming your store, spending a ton of money, and generally losing their minds. It’s great for business, but only if you are prepared to handle the demand. You need seasonal employees, and you need...
We’ve been talking about branding a lot lately. A LOT. That’s because the branding game has changed and it’s so important for you to get on board. Let’s assume you’ve already created your brand story and injected your brand personality into everything you do. Now you...
Brand stories are taking over marketing, and it’s making a huge impact on the consumer. In part one, we covered the kinds of elements that should be in your story and how to go about writing it. Now we want to go over what to do with it. Once you have a story, your...
In case you haven’t heard, a list of features and benefits are things of the marketing past. People want to know you. Relate to you. They want to hear your story, and they make choices based on what it is. Brand stories are the way to your market’s wallets, but first...
