How is it possible that two brothers in the bicycle business became known as the inventors of the airplane? Grit. Grit is good stuff. Read more about it here. Then read on about 5 people who’ve used grit to hack entrepreneurialism. 1. Dave Thomas It’s 1962. KFC is going nowhere fast as a chain. Dave…
The Two Most Important Questions You Must Answer to Develop Successful Business Growth Strategies
Answer two important questions about your company, and you’re on the way to an effective business growth strategy. They’re not difficult questions to ask. Each one is a single word. 1. Why? Do you understand why your customers are or should buy from you? It can be a complex journey that gets them to you….
How to Work the Culture of Your Company into the Growth of Your Business
For decades, we’ve heard that company culture is important. How many times have we been told why? We’re told that our company culture can make or break us. Again, why? Because ultimately, it’s your company culture that gives you a true competitive edge. It’s what produces a constant, outstanding consumer experience. To understand your company…
You Don’t Need to Be Good at Everything: Why Successful Companies Focus on Innovating Their Core
“No need to re-invent the wheel.” How often have you heard this common expression? And, how often have you just shrugged and agreed with it? Likely, it’s because it doesn’t make any sense to spend time and effort re-creating something that’s already just fine. No need to exhaust any brain cells on that concept. There…
Surefire Ways To Get People To Beat A Path To Your Trade Show Booth
One Mississippi. Two Mississippi. Three Mississippi. Four Mississippi. That’s how much time you have to catch the attention of someone walking by your trade show booth. Those four seconds can cost you money if you don’t make the connection. The Center for Exhibit Industry Research reports that it costs 60% less to close a lead…
What You Need To Know About A Successful Grand Opening
This customer acquisition tool is too important to treat like a party. A successful grand opening is a giant impression-making machine. It’s a complex customer acquisition tool, and there’s more to it than the event itself. Do you know how to operate one of these contraptions? Attendees aren’t going to hand you a grand opening…