We at Vinyl Art have lost a valued colleague, mentor and friend, Dave Noble. He had been a key part of our organization for twenty-eight years. We will miss his valued input, ideas, and sense of humor. Although he is no longer with us, our daily business will...
How do you get customers to remember you? It’s a matter of telling them why you stand out from the competition. You need to tell them the story of why you’re different…and why you’re better. Marketers call this your Unique Selling Proposition (USP). It’s a short...
Colors make a lasting impression. They’re a form of nonverbal communication that can express specific messages. Check out our handy Infographic below for some of the most common interpretations of color when it comes to your brand and packaging choices: Share...
Here’s the good news: Your company isn’t headed toward disaster if you don’t have a mission statement. If you’re doing well, it’s likely that everyone in your organization knows his or her role. A mission statement is just the summation of what folks are already...
Creativity requires pattern detection. Sometimes it’s called a tear sheet or swipe file. It’s a collection of images, words, articles, cartoons, and pretty much whatever can be included. All those elements are meant to reflect your brand. It doesn’t have to be a...
You don’t get to decide what makes your business successful. That’s up to your customers. And here’s what they expect: Better Cheaper Faster There’s only one way to give them what they want. Every aspect of your company has to be viewed through the innovation lens....
