Who are the influencers in your office? If you’re unsure, think about the people who, when they organize a social event, others attend. They are likeable and trustworthy. If they recommend a movie, people watch it. If there is a policy change, these people’s opinions shape what others think. These are the people who set…

As the holiday season winds down, business owners are looking ahead to the new year and with it, opportunities to win the hearts of new and loyal customers alike. We know that marketing has changed drastically over the last few years. Gone are the days of hard facts and cliché gimmicks. Today, people demand the…

Anyone who has put together an exhibit for a tradeshow has put so much time and energy into it that it feels like an extension of him or herself. That’s why every tradeshow veteran is aware that things can and do go wrong at these things. It is painful when it happens. So if you’re…

If you’re in the retail business, your holiday sales strategy will be different for men than women. In case you hadn’t noticed, most guys don’t start their Christmas shopping until it’s dangerously close to go time. Christmas Eve is like the unofficial Man’s Day to shop. It’s not that these men are lazy or irresponsible;…