Stories are powerful ways to get your message across to an audience. When told right, a story will emotionally connect with an audience, pack a large message into a few words, and make you unforgettable. Told poorly, however, stories will bore your audience and hurt your credibility. J.D. Schramm, a lecturer in organizational behavior for…

Now that the holidays are over, people are returning to old routines and pulling their purse strings a little tighter. That doesn’t mean your early 2015 sales are doomed. Here are five tips on how to use the post-holiday season to your advantage. Use Limited-Time Offers. January is the time when people come into the…

For both promotional and print marketing, experts had predicted a complete digital takeover.  People rely heavily on email, Internet, and app-based information. Any company who doesn’t market through these channels is sure to lose business. However, does that mean companies should abandon tangible marketing materials altogether? The simple answer is no, especially in the hunting…

Trade shows are huge opportunities to expand your client or customer base. Attendees are there because they want what you have. For your booth to be successful, you probably have a checklist that includes: an attractive display, well-trained employees, signup strategies, and promotional materials. There is an overall impression your company leaves with your attendees,…