When it comes to marketing, companies have to be aware of every subconscious aspect of their presentation. In social media, things like timeliness and tone are crucial to brand image. In print marketing, the paper itself sends its own message to the consumer. What do you need to know about paper to ensure you’ve got…

For sales professionals, leads are your livelihood. People who work on commission are especially dependent on them. However, a lead is not a guarantee. Any person who shows interest in your product or service still needs to be persuaded without feeling “sold.” Savvy sales people can say all the right things, but is that enough?…

Whether your business is in retail or professional services, unmotivated employees will destroy production and profits. If you need to light a fire under your staff, evaluate whether any of these areas are slowing down your team. No Appreciation. People, especially millennials, need to know you recognize their hard work. If their efforts go unnoticed…