Articles
Show Don’t Tell: How Prototyping Sells Ideas
“Show Don’t Tell” Writers just starting out can attest that this ranks high on the list of advice they get. It’s the great challenge. Words describe things, but they might not be enough to envision what’s going on. You’re really good at describing your idea. Big deal....
How to Design a Kickass Conference Badge
“I didn’t mean to stare at your chest…I was just trying to read your badge!” Badges are the Goldilocks of the conference world. Most are too small. Some are too big. Hardly any are just right. And that’s a shame. Those conference badges serve several important...
A Bonanza of Business Card Design Basics
Rumors of the standard business card’s demise have been greatly exaggerated. That’s because some things about business are and will remain timeless. Want proof? Check out these statistics. 27.4 million business cards are printed daily in the U.S. alone 10 billion are...
5 People Who’ll Convince You that You Don’t Have to Be Born with the Innovation Gene
How is it possible that two brothers in the bicycle business became known as the inventors of the airplane? Grit. Grit is good stuff. Read more about it here. Then read on about 5 people who’ve used grit to hack entrepreneurialism. 1. Dave Thomas It’s 1962. KFC is...
The Two Most Important Questions You Must Answer to Develop Successful Business Growth Strategies
Answer two important questions about your company, and you’re on the way to an effective business growth strategy. They’re not difficult questions to ask. Each one is a single word. 1. Why? Do you understand why your customers are or should buy from you? It can be a...
How to Work the Culture of Your Company into the Growth of Your Business
For decades, we've heard that company culture is important. How many times have we been told why? We’re told that our company culture can make or break us. Again, why? Because ultimately, it's your company culture that gives you a true competitive edge. It’s what...
You Don’t Need to Be Good at Everything: Why Successful Companies Focus on Innovating Their Core
“No need to re-invent the wheel.” How often have you heard this common expression? And, how often have you just shrugged and agreed with it? Likely, it’s because it doesn’t make any sense to spend time and effort re-creating something that’s already just fine. No need...
Surefire Ways To Get People To Beat A Path To Your Trade Show Booth
One Mississippi. Two Mississippi. Three Mississippi. Four Mississippi. That’s how much time you have to catch the attention of someone walking by your trade show booth. Those four seconds can cost you money if you don’t make the connection. The Center for Exhibit...
What You Need To Know About A Successful Grand Opening
This customer acquisition tool is too important to treat like a party. A successful grand opening is a giant impression-making machine. It’s a complex customer acquisition tool, and there’s more to it than the event itself. Do you know how to operate one of these...
7 Essential Tips for Improving Print Sales Rep Productivity
Your print sales representatives are at the core of your business’s success. Working with different personality types can make getting and keeping everyone on board a challenge. To help you improve your print sales representatives’ productivity, we’ve compiled these 7...
