Articles
Baseball Cards: Analog Relevance In A Digital Age
Ever wonder why it’s called the World Series when only two leagues from the United States compete for the title? There are two explanations that get bandied about, but only one is true. Some may tell you it’s a carryover from when the championship games were sponsored...
Are These Items On your Business Blueprint For The New Year?
Stick a fork in it and call it done. 2018 is history, and it’s time to focus on the possibilities of a new year. For many businesses, the last quarter of a year represents a substantial opportunity for revenue. We may not have time to prepare for what’s ahead....
What Were You Doing In 1978?
Vinyl Art opened its doors for business in 1978. We didn’t Tweet about it or post on Facebook because…well, because the Internet had yet to be invented (that happened in 1983). Things started hopping for technology and for us not long after. We’ve witnessed entire...
5,000+ Mementos
Take a vacation, then buy a souvenir to help you remember the experience. It’s a little different for us. Take on a client project, then generate a die to create the custom flexible packaging they need. Over the past 40 years we’ve been in business, we’ve amassed over...
On Any Given Sunday
It’s a short season, just 17 weeks long. Yet football is the most popular spectator sport in the United States. It’s an amazing feat for a sport that was essentially rugby until 1882. That’s the year when new rules were established, giving each team three tries to...
Vinyl Art Case Study – Keeping the Architectural Wall Coverings Industry Competitive and Cost-Effective with Samples
Current statistics show that the wall covering market in the United States is a $1.4 billion industry, while global sales in 2017 was nearly $24.5 billion. Demand for decorative tile wall coverings is seeing a resurgence in both new construction and remodeling,...
How To Zag When Your Competitors Zig
Comparing your capabilities should lead to better competition. It should motivate us. Often, though, it just makes us miserable. You discover, for example, that there’s simply no way you can match a competitor’s price. The key component to your competing product is a...
The Triumphant Return of Paper
With more than 12 million consumers surveyed annually, the NPD Group definitely has their finger on the pulse of what’s selling. This organization says that a general move from digital back to paper has caused an 18% spike in the purchase of paper products like...
Vinyl Art Case Study – How Vinyl Art Helps a Major Barber Supplies Distributor Keep a Top Selling Product on Display
Sometimes, it’s not the product that has the problem. In fact, the product sells itself. Instead, it’s a matter of keeping the product in front of the eyes of customers so they’ll see it. That was the case with FMS, a major manufacturer of and distributor of barber...
How Can Printers Win the Customer Satisfaction Contest by Teaming Up with Vinyl Art?
The answer to the question we pose is just a few paragraphs away – but first, let’s get back to Rock Paper Scissors and answer the questions that bubbled to the surface about the origins of this decision-making game. Here in the United States, we usually pump our...
