Articles

If someone asks you why someone should choose your business over your competitors’, how do you respond? Distinction Expert Scott McKain explains that most people say they have great customer service; people are their biggest asset; their products make a difference;...

There is great news for sporting goods retailers: people are spending more and more money at your stores. We can see this in the National Sporting Goods Association’s recent release of its 2013 Sporting Goods Market Report. NSGA Director of Research and Information...

For the last couple of decades, trends in manufacturing made it hard to believe that the industry was ever so strong it was considered a powerhouse in the United States. Off shoring became the more economical choice, and so U.S. plants shut down, people lost jobs, and...

As a society, we have made great strides to become more environmentally conscientious in our businesses. We have cut back on waste, started recycling, and bought recycled products. What many businesses don’t realize, however, is just how many alternatives exist, and...

California’s consumer “right to know law,” Proposition 65, affects businesses all over the country. With over 800 chemicals listed, items subject to Prop 65 include far more than just food and packaging. Things like ticket holders, price tag holders, and business card...

There are still many Hunting and Fishing Expos scheduled across the country for 2014, and they attract quite the draw. In recent years, we’ve seen companies who curbed their attendance at trade shows return to exhibiting. Why? Trade shows, expos, and conventions have...

To stay ahead in this game, colleges have to incorporate technology into their recruitment strategies. Students want to follow company pages, take virtual tours, and accomplish as much as possible online. Then again, recruiters also need to send prospective students...

Any business today knows the importance of an online presence. At the very least, a company needs a website, and even that is not enough to attract business these days. When it comes to giving a presentation, a PowerPoint is the most bare bones expectation. Between...

When people shop for equipment like washing machines, refrigerators, lawn mowers, and other major purchases, quality is one of their main priorities. Who wants to spend hundreds or thousands of dollars on something that is going to stop working in a couple of years?...