Articles
Product Packaging and Influencing the Consumer
Your product has about 7 seconds to make an impression. Packaging is what’s giving people the information that will make them quickly decide whether or not to buy. So how can you optimize the “ad space” covering and protecting your merchandise? We’ve researched what...
5 Companies with Stellar G+ and Blog Content Relevant for Virtually Every Industry
For some of us, social media feels like a necessary evil. It’s a game we all play to try to help others and help ourselves. However, it’s also an opportunity to learn. As a company that caters to a variety of industries, Vinyl Art follows a number of communities on...
Three “Aha’s” When it Comes to Workplace Productivity
Whether you work in an office or a retail setting, productivity can be a tricky subject. On one end, people often find themselves overwhelmed by lethargic or unmotivated. Both ends of this spectrum leave people desperate for ways to become more productive. We’ve...
Redefining your Brand for Today’s Consumers
Think of your favorite successful business that’s been around (seemingly) forever. Is its marketing strategy the same now as it was ten years ago? Twenty? Not likely. Companies have to tweak its brands and marketing over time to survive. One of our favorite...
Branding With Business Card Holders, License Holders, and Insurance Card Holders
Why are customized card holders such popular marketing tools? Because they have both immediate and long-lasting effects, and the ROI is more than ideal. Using these promotional items puts your company’s information on the customer or client at all times. That means...
Point of Purchase More Effective than Price Cuts when done Right
Point of Purchase (POP) displays are valuable marketing strategies for both manufacturers and retailers. They attract people who are already making purchases. They also have a significant impact on what the consumer buys. In fact, research shows us that POPs are...
Are Promotional Products Really Worth it?
Lately, we’ve been doing a lot of research on advertising and marketing strategies. In our world of evolving technology, there is a lot to consider right now. Last week we posted advice on how to attract clients – specifically for insurance agents. One of the most...
The 20 Best Tips for Attracting Insurance Clients
Insurance is a competitive business. Between tried-and-true methods and ever-changing new styles of marketing, attracting new clients is as complex as ever. We know you can thrive as an insurance agent with the right strategies. We’ve searched articles and found well...
Why we can do Packaging, Pockets, and Folders when our Competitors can’t
We’re the only US company that applies ultrasonic sealing to so many custom applications. Quality flexible packaging and loose-leaf products shipped on time. We hear it all the time: “No one else was able to do this for me.” It happens most commonly in three...
Opening a Retail Store: the things you don’t think about
Consumers do want retail stores for more than just showrooming. In fact, the demand is so high that some web-only companies have started opening up brick and mortar locations. Take Bonobos, for example. Andy Dunn, the apparel company’s CEO, was proudly adamant about...