Before recruiting help to develop your buyer personas, make sure you’ve covered these 6 important traits of your target market Buyer personas are a critical part of any successful marketing strategy. Remember, these outlines are not merely descriptions of your buyers. They identify the demographics, behavior patterns, motivations, and goals of your target market. If…

These 7 tricks will help you read your clients and become more likeable, giving you the winning edge in your presentations. You work hard to prepare a solid presentation. You chose the best information, language, and visuals to keep your clients’ attention. Yet the best-prepared presentation still doesn’t account for what humans are known for:…

You want innovation from employees, but are you providing the right environment for them to deliver? Use these 3 easy, immediate ideas. It makes sense, doesn’t it? You want your employees to think outside the box, so shouldn’t you do the same to foster this creativity? There are a number of factors that can kill…

As an insurance agent, it is important to have a brand that speaks to your clientele. Here is how to define that brand The upside of selling insurance is that you have a product everyone needs. Be it a family member or an asset, people need to protect what is valuable. The downside is that…

How much thought do you put into your price tags? If you don’t know what kind of message they send to consumers, then not enough. If you run a retail store, your relationship with price tags and signs may be very basic. They give straightforward information to the consumer, namely how much an item costs….